Healthcare Customer Strategy & Marketing
Our marketing team will help your organization create and implement strong marketing and brand strategies to increase competitive edge while helping you grow your business.
Increase Your Competitive Edge Through
Healthcare Marketing & Brand Strategies
In the past, market strategy and branding were not viewed as a top priority for many healthcare organizations. However, with the accelerated use of technology, consumers (patients) now have limitless options at their fingertips and are actively playing a large role in managing their health. This has led to a consumer-focused shift in the healthcare industry. Furthermore, healthcare organizations are finding it difficult differentiating themselves from competitors. John Lynch & Associates marketing experts help organizations create and implement strong marketing and brand strategies to increase competitive edge while helping you grow your business.
Strategy & Planning
Our marketing experts collaborate with leadership to develop strategy that combines high-level elements such as the company’s marketing goals, positioning, targeted customer information, and product mix. We meticulously craft a results-driven action plan detailing the specific activities to maximize value while ensuring your brand resonates.
- Analyze benefits and features of your services
- Develop and understand the needs of your target market
- Audit past and current marketing efforts
- Uncover untapped opportunities and provide recommendations
- Interview leadership to understand goals, objectives, strengths, weaknesses and referral processes
Branding
Branding is more than a name, logo and color palette. Your brand represents a promise you make to your patients, the value you place on your patient relationships, and accounts for every experience, every touchpoint they have with your healthcare organization. Your brand encompasses everything from organizational identity and company material, to delivering the best possible patient experience and quality of care. Our branding experts will guide your organization through your brand journey from identity creation to execution.
- Define your brand (vision, mission and values)
- Establish brand and value positioning
- Develop creative element
- Design message architecture
- Customize and implement brand guidelines
- Communicate ‘one voice’ – a clear understanding of the organization’s brand and buy-in from your physician and staff (at all levels) is critical so they can share it authentically
- Create consistency – Deliver on your brand promise so that your customers always return; stay consistent in every aspect of your brand strategy
Creative
We offer a variety of al a carte creative services:
- Logo & tagline development
- Advertising (mailing campaigns, newspaper, magazine and other print media)
- Business card, letterhead, email signature and other branded marketing collateral
- Sales tools, guides, presentation material, and more
Healthcare Consulting FAQs
What healthcare consulting services do you offer?
Our consulting services focus on all aspects of running your business profitably and efficiently while providing the best quality of care. Whether you are a hospital, physician practice, behavioral health facility or tribal health group our consultants always strive to provide the best service for your success. Click here for more specifics on our services.
Do you offer a Telehealth solution or services that support telehealth?
We are not only a reseller of Telehealth technology but yes, we also provide consulting support to ensure your Telehealth product works well for your providers and clinical staff. We offer tiered service packages to best meet your Telehealth needs.
What experience do you have in healthcare consulting?
We have over 70 years collective experience in healthcare at all levels of an organization. This diverse experience within our team is what makes us successful when working with our clients.
Does my organization have to be a specific size for you to work with me?
No. We love to work with organizations of all sizes. Our typical clients are ambulatory organizations with 5 – 250+ providers and small to midsize hospitals.
Do you offer free audits or consultations to assist my organization?
Absolutely! We have an Organization Health Assessment that we offer for free. The assessment is a brief series of questions aimed at assisting an executive in evaluating the overall health of your organization. In addition to the assessment, we offer a free follow up consultation with our consulting team to discuss your results and answer any questions. Contact us at sam@johnlynchandassociates.com to receive your free assessment today!
How do you select which consultants will work with us?
Our consultants are amazing! We pride ourselves on keeping our employees a top priority and truly believe that happy employees make happy consultants, thus treating our clients equally as well! When assigning consultants to a project, we look for matches in experience and skill set to best match our clients’ specific needs.
Why should I choose you over your competitors?
Great question! Our mission is about the bigger picture, advancing healthcare. We want to facilitate change in the healthcare industry and reshape the way organizations leverage their technology solutions and operational processes to dramatically improve patient outcomes while staying profitable. We execute projects with 100% excellence and there is zero gap in what we say and what we do. We consistently strive to provide quality services, develop deep, meaningful, trusting relationships and work hard to earn the respect of our clients. Advancing healthcare is our passion. Serving our clients is a privilege.
Do you offer training programs?
Yes. Our training programs are customized to best meet our client’s needs. We offer training in all areas that we provide consulting services. We also like to highlight that we provide extensive internal training to our consulting team to ensure they are well equipped to expertly assist our clients.
How long do you typically work with a client?
The length of our typical contracts range from 3 to 12 months. Many of our contracts are extended because of the level of service and expertise we provide. In fact, our repeat clients consider us their ‘Ace up the sleeve’ because we have built meaningful and trusting relationships and always deliver above and beyond expectations.
What types of clients do you serve?
We have the privilege of serving a wide range of specialties for accountable care organizations (ACOs), hospitals, tribal groups, behavioral health organizations and physician practices. We work seamlessly with each one of our clients to ensure they reach the next level of success through operational efficiency, profitability, and quality patient care.
What are your company's strengths?
We feel that we have many strengths. However, there is no doubt that building strong relationships is our greatest quality. We understand that building trust with our clients is critical to our success; this in turn creates the optimal experience, allows us to really understand our clients’ needs, provides financial and operational strength, and ultimately advances healthcare for their business and patients.
Do you provide interim leadership or fill roles temporarily to assist?
Our depth of knowledge and experience working with healthcare organizations and practices of all sizes enables us to provide exceptional interim IT leadership and temporarily fill other roles within your organization. This model allows organizations to stay on track with goals and priorities while allowing for adequate time to properly vet their candidate selection.
How can I stay up to date on new rules and regulations?
Our compliance and regulatory team can help! If you find it hard to stay up on the ‘latest and greatest’ healthcare rules and regulations, let us know! Our team nerds out on this stuff and can help you stay compliant. You can also check out our insights at johnlynchandassociates.com. We love to write about industry changes.
Do your consultants have any kind of certifications?
Our consultants come to the table with great experience and proven success! They have a variety of backgrounds that include Masters degrees, Lean Six Sigma Black Belt certifications, Project Management training, Risk & Compliance certifications and Health Information Management to name a few.
Do you provide onsite vs. remote services?
We offer both! We love face-to-face work; as we have found so much success in the relationships that we build, everything is easier to do when we are face-to-face. With that said, there are times when it is more cost effective for a client to have work done remotely. We work with each client individually to determine what method will work best for them and for the project that we are working on. Regardless of where we are, quality relationships and quality work is the outcome you can count on!
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