Marketing Insights

Building authentic relationships is truly important in all areas of our lives. We, as humans, need personal connection. When we lead from this perspective, of genuine care and concern, building relationships with potential customers and taking an interest in their world emphasizes customer retention and satisfaction. When we look at how this relates to the…

With all the social media platforms and ways of connecting today, I’m constantly wondering what are the latest and greatest marketing strategies in the industry. What time should I post? How do I get more likes and shares? Does the content need to be revisited, again? Is our image the right one? I’m sure every…

At John Lynch & Associates, we take pride in the relationships we have built since inception. Because of these relationships, our company continues to grow. Meet Jody! Jody Hillebrand grew up in North Dakota. After graduating college she moved to the east coast to pursue her career. She spent a number of years in Florida…

Most people think branding reflects how easily people remember your company’s name or the impact of a pleasing logo and appealing color palette making your organization stand out. However, branding is so much more. Branding is about your reputation and about what your customers think when they see your logo and your name. In fact,…

There are approximately 75 million millennials in the United States, which is nearly one-fourth of the population. Millennials are people typically born from 1982 through 2000. They are the children and grandchildren of the baby boomers, but the world that millennials live in is greatly changed from that of their parents. Millennials grew up in…

John Lynch & Associates is pleased to announce that Quality Marketing and Consulting (QMC), a leading provider of physician networking and marketing solutions, has partnered with John Lynch & Associates to further enhance their existing client strategy and marketing services while expanding in new areas. Quality Marketing and Consulting is an experienced marketing company that…

Historically, patients would see a family doctor and stick with that physician out of loyalty, familiarity, and maintaining multi-generational relationships. Unfortunately, that model is quickly becoming a thing of the past. Today’s patients are opting for choosing physicians based on online reviews, which is leading to healthcare consumerism. In our modern, digital-everything society, consumers are…

As the CEO of John Lynch & Associates, 2019 brought immense clarity, several surprises, and ground-breaking opportunities – not only for us as a consulting company in the healthcare industry, but also for our clients who aim to provide the utmost quality care for patients. In the year to come, the healthcare industry in the…

The landscape of how patients are engaging with healthcare providers and organizations is drastically changing. Patients are now actively playing a larger role in managing their health, resulting in a consumer-focused shift in the healthcare industry. This shift is causing healthcare providers to evaluate their marketing efforts, in particular, their marketing plan in order to…

What does the title “consultant” mean to you? For some people, a consultant is a guide who advises but remains hands-off when it comes to actual implementation. For others, a consultant is someone who swoops in to save the day. Working as a healthcare IT consultant for the past six years, I have seen the…

Going from a marketing management role in the commercial and residential real estate world to freelance graphic design, I have been fortunate enough to explore the online marketing world from many angles. John Lynch & Associates Jaime Dunagan and daughterTransitioning to a freelance role was a true blessing. It allowed me the freedom to work…